Marketing Tools For Small Business

Do you like treasure hunts? How about one in which you can be assured of a successful hunt and find a treasure that you will cherish? You can enter this treasure hunt by taking your computer to www.score.org and clicking on Templates & Tools. There you will find a choice of seven paths to take…
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Presentation Effectiveness

Think about those times when you went on your first date and you really wanted to make a good first impression. Did you start out by detailing your life history? Probably not.  Yet, when making a business presentation, many people start out with a slide detailing their organization history.  An article by Leadership IQ states…
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Find Your Niche

“Give the razor away and make your money off of the razor blades” sounds like a good business strategy, doesn’t it? Perhaps Green Mountain Coffee Roasters, Inc. thought so when they developed the Keurig© single-serve coffee makers which made a huge impact on the coffee distribution market. They recognized that a segment of the coffee…
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Measuring Marketing Effectiveness

At a recent meeting of business leaders, the question was raised on how to measure the effectiveness of marketing efforts. That is a question that is near and dear to most businesses as the opportunities to promote one’s business seems endless today. First, determine that the right products/services are being marketed. One of the best…
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Three Key Business Elements

Most everyone wants to succeed and they are looking for the magic answer, or “silver bullet”, to improve their business or organization. They tend to want success and they want it now. That such a thing does not exist is very close to the truth. Organizational performance improvement requires dedication, perseverance, hard work, and knowledge.…
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