Benefitting From Internships

Who doesn’t like win-win situations?  How about win-win-win? Some years ago, my company hired the daughter of a friend from across the lake. She was required in her college curriculum to intern with some company for a summer in her specialty, marketing. That was one of the best hires that we ever made. She was…
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Changing Times

People don’t resist change; they resist being changed! Too often, people do not recognize, nor respond to, change that is upon them and they are changed by others from outside their normal sphere of competition. An example is the computer industry. At one time IBM, Univac, NCR, Burroughs and a few others ruled the market.…
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Employee Feedback

“Dogs like a pat on the back, and people do too.” W. Edwards Deming People want and need feedback on how they are performing. They want to learn. People have an inherent desire to perform well, improve, and excel. Long ago, Human Resource or Personnel department staff recognized that supervisors and managers did not provide…
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Elating Your Three Constituents, Satisfying Isn’t Good Enough

Dr. W. Edwards Deming often said, “Satisfying your customers is not good enough; satisfied customers will switch. You have to provides goods and services that are so good that your customers will brag about you to their colleagues and stay true to you.” You have two other key groups that are equally important, stakeholders and…
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Electronic Word-of-Mouth Marketing

An old story relates of three business owners vacationing in Florida. One said he was celebrating a very successful fire sale. The second said he was also celebrating a very successful sale but his was a flood sale. The third inquired, “How do you start a flood?” There are many better ways to bring customers…
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