What Is Marketing, Anyway?

Basic Business Cents The dictionary defines marketing as the action or business of promoting and selling products or services. Too many people believe that if they design a better mousetrap or put up a web site, customers will beat down their door for the honor of obtaining their product or service. It isn’t usually that…
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Developing Your Marketing Strategy

Basic Business Cents Developing Your Marketing Strategy A fundamental question for any business is, “Do you sell what you can make or do you make what you can sell?” The answer might surprise you unless you carefully develop a marketing strategy. The first step is to conduct some market research. Study the demographics of who…
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A Solution To Some Of Community Challenges

Basic Business Cents Listening to conversations around the community, many challenges facing small communities are revealed. Some of these lamentations are: Local youth do not have anything to do Young people can’t find work in this area There are help-wanted posters all over town Youth don’t know how to work Youth do not stay in…
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Choosing The Form Of Business Organization

Basic Business Cents One of the first questions facing an entrepreneur is what type of organizational structure is best for the start-up company. This is a key decision that could have serious consequences later; one that many entrepreneurs are ill equipped to make. A free publication by the Small Business Assistance Office of the Minnesota…
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Lagging, Keeping, Or Leading

Basic Business Cents A System for Enterprise Excellence Competition today comes not just from the competitor across town, across state, or even across the country. With the improvement and innovation in transportation and communications, we are faced with competitive forces from all over the world. Many organizations have built on this global reach and even…
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