Author Archives: lou

The Job Interview

Basic Business Cents The purpose of a job interview is to see if there is a fit between the job applicant and the open position, plain and simple. The applicant wants a job and the employer wants to fill an … Continue reading

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Making Change Happen

Basic Business Cents Leadership likes to believe it can effect change in its organization at its will but it is easier said than done. Inertia and culture can be tremendous obstacles to change. Lip service may be paid to edicts … Continue reading

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Getting the Workforce to Work Together

Basic Business Cents Nothing is as destructive to an organization as employees working at self-interests. We are taught that everyone is doing their best but that best might not be for the good of the system. They want to do … Continue reading

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Life Balance

Basic Business Cents We are accustomed to taking inventory of our stock at work and looking at our bank balance, but do we an audit of our life, as we should? We tend to get stuck in routines and focus … Continue reading

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What is Marketing, Anyway?

Basic Business Cents The dictionary defines marketing as the action or business of promoting and selling products or services. Too many people believe that if they design a better mousetrap or put up a web site, customers will beat down … Continue reading

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Developing Your Marketing Strategy

Basic Business Cents Developing Your Marketing Strategy A fundamental question for any business is, “Do you sell what you can make or do you make what you can sell?” The answer might surprise you unless you carefully develop a marketing … Continue reading

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A Solution to Some of Community Challenges

Basic Business Cents Listening to conversations around the community, many challenges facing small communities are revealed. Some of these lamentations are: Local youth do not have anything to do Young people can’t find work in this area There are help-wanted … Continue reading

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Choosing the Form of Business Organization

Basic Business Cents One of the first questions facing an entrepreneur is what type of organizational structure is best for the start-up company. This is a key decision that could have serious consequences later; one that many entrepreneurs are ill … Continue reading

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Lagging, Keeping, or Leading

Basic Business Cents A System for Enterprise Excellence Competition today comes not just from the competitor across town, across state, or even across the country. With the improvement and innovation in transportation and communications, we are faced with competitive forces … Continue reading

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Nuggets of Knowledge

Basic Business Cents Advanced Strategic Improvements Practices 2014 Conference Dr. Charles Liedtke, owner of Strategic Improvement Systems, hosts the Advanced Strategic Improvement Practices Conference each year in the Twin Cities where representatives from selected organizations present their performance improvement initiatives, … Continue reading

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