Author Archives: lou

Developing Your Marketing Strategy

Basic Business Cents Developing Your Marketing Strategy A fundamental question for any business is, “Do you sell what you can make or do you make what you can sell?” The answer might surprise you unless you carefully develop a marketing … Continue reading

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A Solution to Some of Community Challenges

Basic Business Cents Listening to conversations around the community, many challenges facing small communities are revealed. Some of these lamentations are: Local youth do not have anything to do Young people can’t find work in this area There are help-wanted … Continue reading

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Choosing the Form of Business Organization

Basic Business Cents One of the first questions facing an entrepreneur is what type of organizational structure is best for the start-up company. This is a key decision that could have serious consequences later; one that many entrepreneurs are ill … Continue reading

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Lagging, Keeping, or Leading

Basic Business Cents A System for Enterprise Excellence Competition today comes not just from the competitor across town, across state, or even across the country. With the improvement and innovation in transportation and communications, we are faced with competitive forces … Continue reading

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Nuggets of Knowledge

Basic Business Cents Advanced Strategic Improvements Practices 2014 Conference Dr. Charles Liedtke, owner of Strategic Improvement Systems, hosts the Advanced Strategic Improvement Practices Conference each year in the Twin Cities where representatives from selected organizations present their performance improvement initiatives, … Continue reading

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Strategy Execution

Basic Business Cents Football coaches are fond of explaining a loss by assuring reporters that they had a sound game plan but the players just didn’t execute. In my opinion, that is just a cop out by insecure coaches as … Continue reading

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Strategy Execution

Basic Business Cents Football coaches are fond of explaining a loss by assuring reporters that they had a sound game plan but the players just didn’t execute. In my opinion, that is just a cop out by insecure coaches as … Continue reading

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Written Communication

Basic Business Cents “I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma; but perhaps there is a key. That key is Russian national interest.” Winston Churchill in a radio … Continue reading

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Reinventing Your Organization

Basic Business Cents Are you in the business of manufacturing buggies or people movers? Most industry-changing innovations come from without the industry. Why? Because companies are so focused on their competition that they lose focus on the needs of their … Continue reading

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Successful Public Speaking

Basic Business Cents So you have been asked to give a talk; are you excited or apprehensive? It doesn’t make any difference if you prepare and rehearse properly, you will become comfortable with your ability to effectively get your message … Continue reading

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