Author Archives: lou

Achieving Job Satisfaction

A friend stated recently that his Dad worked his entire life at a job he hated. What a shame! We spend so much of our life at work that it should be something that we enjoy and receive satisfaction from … Continue reading

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Benefitting from Internships

Who doesn’t like win-win situations?  How about win-win-win? Some years ago, my company hired the daughter of a friend from across the lake. She was required in her college curriculum to intern with some company for a summer in her … Continue reading

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Changing Times

People don’t resist change; they resist being changed! Too often, people do not recognize, nor respond to, change that is upon them and they are changed by others from outside their normal sphere of competition. An example is the computer … Continue reading

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Employee Feedback

“Dogs like a pat on the back, and people do too.” W. Edwards Deming People want and need feedback on how they are performing. They want to learn. People have an inherent desire to perform well, improve, and excel. Long … Continue reading

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Elating Your Three Constituents, Satisfying Isn’t Good Enough

Dr. W. Edwards Deming often said, “Satisfying your customers is not good enough; satisfied customers will switch. You have to provides goods and services that are so good that your customers will brag about you to their colleagues and stay … Continue reading

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Electronic Word-of-Mouth Marketing

An old story relates of three business owners vacationing in Florida. One said he was celebrating a very successful fire sale. The second said he was also celebrating a very successful sale but his was a flood sale. The third … Continue reading

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Marketing Tools for Small Business

Do you like treasure hunts? How about one in which you can be assured of a successful hunt and find a treasure that you will cherish? You can enter this treasure hunt by taking your computer to www.score.org and clicking … Continue reading

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Presentation Effectiveness

Think about those times when you went on your first date and you really wanted to make a good first impression. Did you start out by detailing your life history? Probably not.  Yet, when making a business presentation, many people … Continue reading

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Find Your Niche

“Give the razor away and make your money off of the razor blades” sounds like a good business strategy, doesn’t it? Perhaps Green Mountain Coffee Roasters, Inc. thought so when they developed the Keurig© single-serve coffee makers which made a … Continue reading

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Measuring Marketing Effectiveness

At a recent meeting of business leaders, the question was raised on how to measure the effectiveness of marketing efforts. That is a question that is near and dear to most businesses as the opportunities to promote one’s business seems … Continue reading

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